Promotional
On-packs and Multi-packs
Retailers appreciate on-pack promotions because they provide a means of retailer customization that allows them to compete with other retailers on more than just the lowest price. Retail sampling, such as on-pack and multi-pack promotions, can benefit your brand by:
- Differentiating your brand from the competition
- Creating cross-brand promotions with impact
- Generating retailer excitement for your brand
- Promoting new brand trials
- Promoting impulse purchases
- Jump-starting brand consumption
- Add value without risking debasement of the brand's perceived value
