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Promotional

On-packs and Multi-packs

Retailers appreciate on-pack promotions because they provide a means of retailer customization that allows them to compete with other retailers on more than just the lowest price. Retail sampling, such as on-pack and multi-pack promotions, can benefit your brand by:

  • Differentiating your brand from the competition
  • Creating cross-brand promotions with impact
  • Generating retailer excitement for your brand
  • Promoting new brand trials
  • Promoting impulse purchases
  • Jump-starting brand consumption
  • Add value without risking debasement of the brand's perceived value